Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into Probably the most influential trend homes on the earth. Its world success wasn't designed by regular marketing or mainstream traits, but via a bold philosophy: challenge the norm, split conventions, and Allow originality speak louder than popularity. This unconventional approach turned the inspiration for CDG’s throughout the world expansion.
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CDG received international consideration by presenting clothing that rejected regular Suggestions of splendor. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the interest of world manner editors and purchasers early from the nineteen eighties.
This worldwide visibility strengthened the CDG Hoodie title and captivated faithful customers from each and every corner of the earth.
The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification numbers and marks of armed forces boot prints".[thirty] Contemporaneous media protection juxtaposed visuals of the gathering with pictures taken at Auschwitz concentration camp, along with the controversy gained Intercontinental protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was commenced in Tokyo by Rei Kawakubo in 1969 and recognized as a firm in 1973. The model's name was impressed by Françoise Hardy's 1962 song "Tous les garçons et les filles", particularly from the road "Comme les garçons et les filles de mon âge" ("like the girls and boys my age").
The 2006 autumn/Winter season assortment dealt with the idea of the persona,[fifteen] the alternative ways to current 1's self to the planet. Fusing personalized menswear with feminine features for instance corsets and flower printed gown fabrics, Persona was An additional selection that merged the feminine With all the masculine.
CDG constructed a robust distribution process by putting its products in top rated luxury retailers like Dover Road Marketplace, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave the manufacturer entry to elite customers globally when preserving its creative integrity.
In 2017, the company introduced a brand new fragrance, Concrete, and marked its start in the US that has a dinner curated because of the artist and chef, Laila Gohar.
Each and every retail store was created as an inventive Area, boosting CDG Hoodie's reputation for innovation and presenting consumers an immersive retail practical experience.
Using the increase of shopping online, CDG expanded its attain by presenting collections through official and partnered e-commerce platforms. Social websites and manner communities helped spread the brand name’s identification, earning pieces such as the Enjoy Coronary heart tees and Converse sneakers viral globally.
The CDG x Converse Chuck Taylor grew to become Among the most regarded sneaker collaborations on the planet, supporting CDG access world mainstream visibility while staying accurate to its edgy creativity.
Comme des Garçons’ runway displays in Paris are legendary. Kawakubo’s theatrical displays, typically additional like artwork installations than vogue demonstrates acquired all over the world Comme Des Garcons media protection, reinforcing the model's name for groundbreaking creative imagination.
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The corporation also produces a line of agendered fragrances, most of which happen to be unconventional on the earth of perfume and aligned Together with the types of its clothes.[six]